According to a press release by Activision Blizzard, Skylanders Spyro’s Adventure was not only declared the best selling game for this year so far, but it managed to dominate this year’s revenue charts for toys and accessories as well.
“This achievement is incredibly gratifying, and quite an honor for everyone at Activision and our team at Toys for Bob,” said Eric Hirshberg, CEO of Activision Publishing. “It was a simple idea really—bridging the gap between real and virtual play—but one that required tremendous creativity to execute and communicate to our audience. It spawned a new category and a new platform for play in an overwhelmingly challenging marketplace. We couldn’t be happier that there is an ever-growing universe of Portal Masters out there.”
In a recent financial report, Skylanders had already overtaken major franchises, such as Star Wars, and with the numbers the game is touting, the stage has been set for the upcoming sequel Skylanders Giants, which is planned to be shown at E3.