February 17th, 2012 
Kamran Draeger
Do you live in the U.S., Germany, France or the UK? Want a chance to get a free copy of Mass Effect 3? All you have to do is track it down and claim it your own. Starting next week Publisher Electronic Arts will be launching copies of Mass Effect 3 a full week before the games release in New York, San Francisco, Las Vegas, London and Paris.
Each copy of the game has a GPS tracking device onboard so that fans of the game can track the copies on their way back to earth over at masseffect.com, giving you the chance to get your hands on the game before its release.
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Suneel, I agree with several of your ctomenms, especially unrealistic pricing and the console formats requiring a unique system for an entire segment of platform specific titles.However, I do have to disagree about the target audience being small kids. I have two small kids and to be honest even if I was 8 years old most of the Xbox games wouldn’t appeal to me the way that Wii games would. My parents wouldn’t have let me play Halo 3, for example, but they had no issue with Asteroids or Super Mario Bros.Also, more employment doesn’t mean more generic. Specialization leads to more focus in specific areas. An easy example is producers who think they know everything about game audio, or more appropriately, ones who assume they know everything. A lot tends to get missed, unless the producer is a super audiophile (which in some cases is true, but rarely). In such cases they hire an audio director, like me Even more importantly, animation! Folks might think eh, 4 or 5 animators will be enough! , but man, this really isn’t true for an RPG these days.Anyway, I know quite a few PC aficionados who don’t go near consoles for many good reasons, some of which you mention, but it might be emotion partially that drives your responses. Call me crazy, but I’d wait a few years. The PC will be back on top soon enough as a viable platform.